Hello!
Benson is a multidisciplinary creative with more than a decade of experience bringing ideas to life through bold, clear, and impactful brand storytelling. From leading campaign strategy to building brands from the ground up and crafting motion-led narratives, combines strategic thinking with clarity in craft.
Naturally curious and relentlessly driven, he thrives at the intersection of concept and execution, making the ordinary stand out along the way. It’s never about big or small ideas—only the ones that land, stick, and move people.
[EXPERIENCE]
Senior Art Director
Maximum
2022 - Present
Drove the creative development of brand storytelling and employer branding campaigns, turning corporate stories into compelling narratives that resonate with employees and attract top talent. Led ideation and crafted bold campaign visuals and distinctive identities, delivering strategy-led creative that cut through the noise. Played a strategic role in winning new business, while building trusted client relationships that unlocked recurring opportunities.
Brands — AbbVie, Accenture, Allergan Aesthetics, AstraZeneca (China), BMW Group, Biogen, Booking.com, ByteDance, Ford China, Merck Group, Microsoft, MSD, Novo Nordisk, OCBC Bank, Trip.com
Senior Art Director
Screame
2020 - 2021
Led end-to-end social and FMCG campaigns with bold narratives and thumb-stopping visuals that boosted engagement and brand relevance. Directed cross-functional teams from concept to execution, tapping into cultural and platform trends. Won the WOG pitch, securing the agency as an official creative vendor.
Brands — 3M (Consumer), ITE, Kao, Zyrtec
Senior Art Director
Fjord Creative Resource
2012 - 2020
Led creative direction for FMCG campaigns, blending brand storytelling with shopper insights to drive impact across packaging, retail environments, and digital platforms. Crafted distinctive visuals and narratives that cut through the clutter, built brand love, and moved shelves. Collaborated with marketing, trade, and innovation teams to bring product launches and seasonal campaigns to life with speed and style.
Brands — Aalst Cargill, Asia Pacific Breweries, GSK, Johnson & Johnson (Consumers & Vision Care), Kao, Malaysia Dairy Industries, Nestlé, Unilever Food Solutions
Art Director
Lucidity
2011 - 2012
Developed creative that didn’t just fill space but turned shopping malls into destinations. Crafted eye-catching visuals that captured the brand’s essence, elevated the customer experience, and drove footfall. Ensured every campaign was on-brand, on-point, and on time.
Brands — CapitaLand Malls, Frasers Malls, Lim Chee Guan, Subang Malls (KL)
Junior Art Director > Art Director
Blacksheep Communications
2008 - 2011
Began with a focus on visual execution and brand consistency, then expanded into concept development—contributing ideas and refining the craft behind campaigns to ensure they stood out and resonated with audiences.
Brands — Cathay Cineplex Cineleisure, Kraft Foods (Singapore),Singapore General Hospital, Singtel, S2S Music
[SKILLS]
Creative Strategy & Ideation
Brand Storytelling
Conceptual Thinking
Narrative Development
Integrated Campaign Development
Art Direction
Creative Team Leadership
Brief Development & Refinement
[TOOLS]
Adobe Suite
AI Tools
Microsoft Office
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[EDUCATION]
Nanyang Academy of Fine Arts
Diploma in Visual Communication (Distinction)
2002 - 2005